Privacy Policy

We want to earn your trust by being transparent about how mySHOdog works. You should read this policy in its entirety, but should pay particular attention to these three highlights:

  • is designed to make it easy for you to share your information across the internet. You decide how much information you feel comfortable sharing on, with full understanding that any information shared on our site is and you control how it is distributed through your privacy settings. You should review the default privacy settings and change them if necessary to reflect your preferences. You should also consider your settings whenever you share information.
  • is a free service supported primarily by advertising. We will not share your information with advertisers without your consent. We allow advertisers to select characteristics of users they want to show their advertisements to and we use the information we have collected to serve those advertisements.

This policy contains eight sections:

  1. Introduction
  2. Information We Receive
  3. Information You Share With Third Parties
  4. How We Use Your Information
  5. How We Share Information
  6. How You Can View, Change, or Remove Information
  7. How We Protect Information8. Other Terms
  1. Introduction

    Questions. If you have any questions or concerns about our privacy policy, contact our privacy team through this help page. You may also contact us by mail at 1601 S. California Avenue, Palo Alto, CA 94304. Scope. This privacy policy covers all of By using or accessing, you agree to our privacy practices outlined here.

    No information from children under age 13. If you are under age 13, do not attempt to register on or provide any personal information about yourself to If we learn that we have collected personal information from a child under age 13, we will delete that information immediately. If you believe that we might have any information from a child under age 13, please let us know through our “Report Abuse” page.

    Parental participation. We highly recommend that all minors 13 years of age or older seek their parents for permission before sending any information regarding their dogs, kennel or themselves to anyone over the Internet and we encourage parents to teach their children about safe internet use.

  2. Information We Receive

    Personal information. When you first register with you provide us with your username/kennel name, email, and password. During the registration process we give you the opportunity to provide additional profile information, such as your full name, street address, city, state, zip, date of birth and dog breed(s) that is/are your specialty, and to add a picture of you/your kennel, a space for a brief description about you in order for the general public as well as other kennels, competitive dog owners, dog professionals, future competitive dog owners to connect with you. In some cases we may ask for additional information for security reasons or to provide specific services to you. Once you register you are able to access your account profile at any time in order to add, remove or edit your personal information.

    Content. One of the primary reasons for is to advertise content and activities related to your kennel or your competitive dog’s accomplishments with the general public. Examples include posting an announcement of new puppies, a dog’s win at a conformation show, new photos of your dog, upload or record a video, share a link, make a comment, or write an email to another member. If you do not want to store metadata associated with content you share on (such as photos), please remove the metadata before uploading the content.

    Site activity information. We track your actions on, such as adding dogs, posting announcements, uploading photos, or “following” another kennel or dog. In some cases you are also taking an action when you provide information or content to us. For example, if you share a video, in addition to storing the actual content you uploaded, we might log the fact you shared it.

    Access Device and Browser Information. When you access from a computer, mobile phone, or other device, we may collect information from that device about your browser type, location, and IP address, as well as the pages you visit.

    Cookie Information. We use "cookies" to make easier to use, improve our advertising, and to protect our registered users as well as Cookies are used to store your login ID (but not your password) to make it easier for you to login whenever you return to also uses cookies to confirm that you are logged into our site, and to know when you are interacting with applications, websites, our widgets and Share buttons, and our advertisements. Cookies can be removed or blocked using the settings in your browser, in some cases that may impact your ability to use

    Information from other websites. may institute programs with advertising partners and other websites in which they share information with us:

    We may ask advertisers to tell us how our users responded to the ads we showed them (and for comparison purposes, how other users who didn’t see the ads acted on their site). This data sharing, commonly known as “conversion tracking,” helps us measure our advertising effectiveness and improve the quality of the advertisements you see.

    We may receive information about whether or not you’ve seen or interacted with certain ads on other sites in order to measure the effectiveness of those ads.

    If in any of these cases we receive data that we do not already have, we will “anonymize” it within 180 days, meaning we will stop associating the information with any particular user. If we institute these programs, we will only use the information in the ways we explain in the “How We Use Your Information” section below.

    Information from other users. We may collect information about you from other users, such as when a friend tags you, which dogs/kennels you “follow”, etc.

  3. Information You Share With Third Parties cannot guarantee that third party users will follow our rules regarding their use of the information you post. Please read the following section to learn more about how you can protect yourself when you share information with third parties or in your profile.

    Sharing information on We designed our site to enable control, flexibility and automation of how you share information about your dog(s)/kennel and how you stay updated on other dog(s)/kennel(s) through Any information that you post will be made public, excluding your Full Name, Address, Email Address, Date of Birth, Phone Number. You are responsible for any information you post on your pages, so here are some specific things to remember:

    You can control the visibility of most of the information you share on by deciding what you want to say or post on your site.

    Some of the content you share by making it an announcement and the actions you take will show up on other user’s “dashboard” page with or without your knowledge or consent of the other user’s decision to “follow” your dog or kennel.

    Even after you remove information from your profile or delete your account, copies of that information may remain viewable elsewhere to the extent it has been shared with others.

    You understand that information might be re-shared or copied by other users.

    Certain types of communications that you send to other users cannot be removed, such as messages.

    When you post information on another user’s profile or comment on another user’s post, that information will be subject to the other user’s discretion to post or delete.

    If you use an external source to publish information to (such as a mobile application or a Connect site), you should check the privacy setting for that post, as it is set by that external source.’s General Privacy Setting. Information set to “everyone” is publicly available information, may be accessed by everyone on the Internet (including people not logged into, is subject to indexing by third party search engines, may be associated with you outside of (such as when you visit other sites on the internet), and may be imported and exported by us and others without privacy limitations. The default privacy setting for certain most information you post on is set to the general privacy setting. If you delete information/content you posted on your pages on, it will be removed from your profile; we have no control over its use prior to the deletion outside of

    You should always review the policies of third party applications and websites to make sure you are comfortable with the ways in which they use information you share with them. We do not guarantee that they will follow our rules. If you find an application or website that violates our rules, you should report the violation to us on the report abuse page and we will take action as necessary.

    Exporting Information. You (and those you make your information available to) may use tools like RSS feeds, mobile phone address books, or copy and paste functions, to capture and export information from, including your information and information about you.

    Advertisements. Sometimes the advertisers who present ads on use technological methods to measure the effectiveness of their ads and to personalize advertising content. You may also use your browser cookie settings to limit or prevent the placement of cookies by advertising networks.

    Links. When you click on links on you may leave our site. We are not responsible for the privacy practices of other sites, and we encourage you to read their privacy statements.

  4. How We Use Your Information

    We use the information we collect to try to provide a safe, efficient, and customized experience. Here are some of the details on how we do that:

    To manage the service. We use the information we collect to provide our services and features to you, to measure and improve those services and features, and to provide you with customer support. We use the information to prevent potentially illegal activities, and to enforce our Terms and Conditions. For example, we ask for your date of birth to verify that you are over age 13 and so that we can better limit your access to content and advertisements that are not age appropriate. We also use a variety of technological systems to detect and address anomalous activity and screen content to prevent abuse such as spam. These efforts may on occasion result in a temporary or permanent suspension or termination of some functions for some users.

    To contact you. We may contact you with service-related announcements from time to time. We may include content you see on in the emails we send to you.

    To serve personalized advertising to you. We don’t share your information with advertisers without your consent. (An example of consent would be if you asked us to provide your shipping address to an advertiser to receive a free sample.) We allow advertisers to choose the characteristics of users who will see their advertisements and we may use any of the non-personally identifiable attributes we have collected (including information you may have decided not to show to other users, such as your birth year or other sensitive personal information or preferences) to select the appropriate audience for those advertisements. For example, we might use your interest in agility to show you ads for agility equipment, but we do not tell the agility equipment company who you are. Even though we do not share your information with advertisers without your consent, when you click on or otherwise interact with an advertisement there is a possibility that the advertiser may place a cookie in your browser and note that it meets the criteria they selected.

    To make Suggestions. We may use your profile information, the addresses you import through our contact importers, and other relevant information, to help you connect with your friends, including making suggestions to you and other users that you connect with on

    Downloadable Software. Certain downloadable software applications and applets that we offer, such as our browser toolbars and photo uploaders, transmit data to us. We may not make a formal disclosure if we believe our collection of and use of the information is the obvious purpose of the application, such as the fact that we receive photos when you use our photo uploader. If we believe it is not obvious that we are collecting or using such information, we will make a disclosure to you the first time you provide the information to us so that you can decide whether you want to use that feature.

  5. How We Share Information is about sharing information with others — users, friends and by general internet users. We share your information with third parties when we believe the sharing is permitted by you, reasonably necessary to offer our services, or when legally required to do so. For example:

    When you make a payment. When you enter into transactions with others or make payments on, we will only share transaction information with those third parties necessary to complete the transaction and will require those third parties to agree to respect the privacy of your information.

    When you invite a friend to join. When you ask us to invite a friend to join, we will send your friend a message on your behalf using your name. We may also send up to two reminders to them in your name. If your friend does not want us to keep their information, we will remove it at their request on the Report Abuse page.

    When you choose to share your information with marketers. You may choose to share information with marketers or electronic commerce providers that are not associated with through on-site offers. This is entirely at your discretion and we will not provide your information to these marketers without your consent.

    To help your friends find you. By default, we make certain information you have posted to your profile available in search results on as well as general internet search engines to help your friends or other users or general internet users find your dogs/kennels.

    To give search engines access to publicly available information. We allow search engines to access information set to the general privacy settings.

    To help improve or promote our service. Sometimes we share aggregated information with third parties to help improve or promote our service. But we only do so in such a way that no individual user can be identified or linked to any specific action or information.

    To provide you with services. We may provide information to service providers that help us bring you the services we offer. For example, we may use third parties to help host our website, send out email updates about, remove repetitive information from our user lists, process payments, or provide search results or links (including sponsored links). These service providers may have access to your personal information for use for a limited time, but when this occurs we implement reasonable contractual and technical protections to limit their use of that information to helping us provide the service.

    To advertise our services. We may ask advertisers outside of to display ads promoting our services. We may ask them to deliver those ads based on the presence of a cookie, but in doing so will not share any other information with the advertiser.

    To offer joint services. We may provide services jointly with other companies. If you use these services, we may share your information to facilitate that service. However, we will identify the partner and present the joint service provider’s privacy policy to you before you use that service.

    To respond to legal requests and prevent harm. We may disclose information pursuant to subpoenas, court orders, or other requests (including criminal and civil matters) if we have a good faith belief that the response is required by law. This may include respecting requests from jurisdictions outside of the United States where we have a good faith belief that the response is required by law under the local laws in that jurisdiction, apply to users from that jurisdiction, and are consistent with generally accepted international standards. We may also share information when we have a good faith belief it is necessary to prevent fraud or other illegal activity, to prevent imminent bodily harm, or to protect ourselves and you from people violating our Terms and Conditions. This may include sharing information with other companies, lawyers, courts or other government entities.

    Transfer in the Event of Sale or Change of Control. If the ownership of all or substantially all of our business changes, we may transfer your information to the new owner so that the service can continue to operate. In such a case, your information would remain subject to the promises made in any pre-existing Privacy Policy.

  6. How You Can View, Change, or Remove Information

    Viewing and editing your profile. You may change or delete your profile information at any time by going to your Dashboard page and clicking “Edit Account.” Information will be updated after clicking the “Save” button.

    Deactivating or deleting your account. If you want to stop using your account you may deactivate it or delete it. When you deactivate an account, no user will be able to see it, but it will not be deleted. We save your profile information (friends, photos, interests, etc.) in case you later decide to reactivate your account. Many users deactivate their accounts for temporary reasons and in doing so are asking us to maintain their information until they return to You will still have the ability to reactivate your account and restore your profile in its entirety. When you delete an account, it is permanently deleted. You should only delete your account if you are certain you never want to reactivate it. You may deactivate your account via the Report Abuse page.

    Limitations on removal. Even after you remove information from your profile or delete your account, copies of that information may remain viewable elsewhere to the extent it has been shared with others, it was distributed or it was copied or stored by other users or general internet users. However, your name will no longer be associated with that information on (For example, if you post something to another user’s profile, and then you delete your account, that post may remain, but be attributed to an “Anonymous User.”) Additionally, we may retain certain information to prevent identity theft and other misconduct even if deletion has been requested.

    Backup copies. Removed and deleted information may persist in backup copies for up to 90 days, but will not be available to others.

    Non-user contact information. If a user provides your email address to us, and you are not a user but you want us to delete your address, you can do so on the Report Abuse Page. However, that request will only apply to addresses we have at the time of the request and not to any addresses that users provide to us later.

  7. How We Protect Information

    We do our best to keep your information secure, but we need your help.

    Steps we take to keep your information secure. We keep your account information on a secured server behind a firewall. When you enter sensitive information (such as credit card numbers and passwords), we encrypt that information using secure socket layer technology (SSL). We also use automated and social measures to enhance security, such as analyzing account behavior for fraudulent or otherwise anomalous behavior, may limit use of site features in response to possible signs of abuse, may remove inappropriate content or links to illegal content, and may suspend or disable accounts for violations of our Terms and Conditions.

    Risks inherent in sharing information. Please be aware that no security measures are perfect or impenetrable. We cannot control the actions of other users with whom you share your information or the actions of general internet users. We are not responsible for third party circumvention of any security measures on You can reduce these risks by using common sense security practices such as choosing a strong password, using different passwords for different services, and using up to date antivirus software.

    Report Violations. You should report any security violations to us on Report Abuse page.

  8. Other Terms

    Changes. We may change this Privacy Policy pursuant at anytime and at the sole discretion of Unless stated otherwise, our current privacy policy applies to all information that we have about you and your account. If we make changes to this Privacy Policy we will notify you by publication here and on the Privacy Page.

    Consent to Collection and Processing in the United States. By using, you consent to having your personal data transferred to and processed in the United States.

    Defined Terms. "Us," "we," "our," and "" mean the same as they do in the Terms and Conditions. “Information” and “content” are used more generally and interchangeably here than in the Terms and Conditions unless otherwise limited by the context.